Consumer behavior and marketing strategy

Consumer behavior and marketing strategy

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Bibliographic Details
Main Authors: Peter, J. Paul (Author), Olson, Jerry C. (Jerry Corrie) 1944- (Author)
Format: Book
Published: Boston, Mass. Irwin/McGraw-Hill c1999
Edition:5th ed
Subjects:
Consumer behavior
Marketing
Description
Physical Description:xxv, 545 p. ill. 26 cm
ISBN:0256261903

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