Consumer behavior and marketing strategy
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Boston, Mass. :
Irwin/McGraw-Hill ,
c1999
|
| Edition: | 5th ed |
| Subjects: |
| Physical Description: | xxv, 545 p. : ill. ; 26 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0256261903 |