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0000037754 |
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20021119093000.0 |
| 008 |
021119n |
| 020 |
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|a 0750647043
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| 090 |
0 |
0 |
|a HF5415.1265
|b .B53 2000
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| 100 |
0 |
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|a Bickerton, Pauline ,
|e author
|
| 245 |
0 |
0 |
|a Cybermarketing :
|b how to use Internet to market your goods and services
|c Pauline Bickerton, Matthew Bickerton and Upkar Pardesi
|
| 250 |
|
|
|a 2nd ed.
|
| 260 |
2 |
|
|a Oxford :
|b Butterworth-Heinemann ,
|c 2000
|
| 300 |
|
|
|a xvi, 355 p. ; ;
|c 24 cm.
|
| 501 |
|
|
|a Published in association with the Chartered Institute of Marketing
|
| 504 |
|
|
|a Includes index
|
| 650 |
|
0 |
|a Internet advertising
|
| 650 |
|
0 |
|a Internet marketing
|
| 700 |
0 |
|
|a Bickerton, Matthew ,
|e author
|
| 700 |
0 |
|
|a Pardesi, Upkar ,
|e author
|
| 710 |
0 |
2 |
|a Chartered Institute of Marketing
|
| 999 |
|
|
|a 1000083937
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|