Cybermarketing : how to use Internet to market your goods and services

Bibliographic Details
Main Authors: Bickerton, Pauline (Author), Bickerton, Matthew (Author), Pardesi, Upkar (Author)
Corporate Author: Chartered Institute of Marketing
Format: Book
Published: Oxford : Butterworth-Heinemann , 2000
Edition:2nd ed.
Subjects:
Description
Physical Description:xvi, 355 p. ; ; 24 cm.
Bibliography:Includes index
ISBN:0750647043