Consumer behavior
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Upper Saddle River, NJ :
Prentice-Hall ,
c1998
|
| Edition: | 5th ed. |
| Subjects: |
| Physical Description: | xxi, 696 p. : ill. ; ; 26 cm. |
|---|---|
| Bibliography: | Includes index |
| ISBN: | 0137371152 |