Consumer behavior : an applied approach
| Main Authors: | , |
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| Format: | Book |
| Published: |
Upper Saddle River, NJ :
Prentice Hall ,
c2001
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| Subjects: |
| Physical Description: | xxi, 586 p. : ill. ; 27 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0130895024 |