Basic marketing management

Bibliographic Details
Main Authors: Dalrymple, Douglas J. (Author), Parsons, Leonard J. (Author)
Format: Book
Published: New York : John Wiley , c2000
Edition:2nd ed
Subjects:

MARC

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245 1 0 |a Basic marketing management   |c Douglas J. Dalrymple, Leonard J. Parsons 
250 |a 2nd ed 
260 2 |a New York :   |b John Wiley ,   |c c2000 
300 |a xiii, 341 p. :   |b ill. ;   |c 26 cm. 
504 |a Includes bibliographical references and index 
650 0 |a Marketing   |x Management 
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