Basic marketing management
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
New York :
John Wiley ,
c2000
|
| Edition: | 2nd ed |
| Subjects: |
| Physical Description: | xiii, 341 p. : ill. ; 26 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0471353922 |