APA (7th ed.) Citation

Dalrymple, D. J., & Parsons, L. J. (2000). Basic marketing management (2nd ed.). John Wiley.

Chicago Style (17th ed.) Citation

Dalrymple, Douglas J., and Leonard J. Parsons. Basic Marketing Management. 2nd ed. New York: John Wiley, 2000.

MLA (9th ed.) Citation

Dalrymple, Douglas J., and Leonard J. Parsons. Basic Marketing Management. 2nd ed. John Wiley, 2000.