Service marketing : Australia and New Zealand

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Service marketing : Australia and New Zealand

Bibliographic Details
Main Authors:	Lovelock, Christopher H. (Author), Patterson, Paul (Author), Walker, Rhett H. (Author)
Format:	Book
Published:	Sydney : Prentice Hall , c1998
Subjects:	Customer services > Australia > Marketing Customer services > New Zealand > Marketing Service industries > Australia > Marketing Service industries > New Zealand > Marketing

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