Service marketing : Australia and New Zealand

Bibliographic Details
Main Authors: Lovelock, Christopher H. (Author), Patterson, Paul (Author), Walker, Rhett H. (Author)
Format: Book
Published: Sydney : Prentice Hall , c1998
Subjects:

MARC

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008 021119n
020 |a 0724811230 
090 0 0 |a HD9980.5   |b .L69 1998 
100 0 |a Lovelock, Christopher H. ,   |e author 
245 0 0 |a Service marketing :   |b Australia and New Zealand   |c Christopher H. Lovelock, Paul G. Patterson, Rhett H. Walker 
260 2 |a Sydney :   |b Prentice Hall ,   |c c1998 
300 |a xi, 570 p. ; ;   |c 24 cm. 
504 |a Includes bibliographical references (p. 560-561) and index 
650 0 |a Customer services   |z Australia   |x Marketing 
650 0 |a Customer services   |z New Zealand   |x Marketing 
650 0 |a Service industries   |z Australia   |x Marketing 
650 0 |a Service industries   |z New Zealand   |x Marketing 
700 0 |a Patterson, Paul ,   |e author 
700 0 |a Walker, Rhett H. ,   |e author 
999 |a 1000085182   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus