Service marketing Australia and New Zealand

Bibliographic Details
Main Authors: Lovelock, Christopher H. (Author), Patterson, Paul (Author), Walker, Rhett H. (Author)
Format: Book
Published: Sydney Prentice Hall c1998
Subjects:

MARC

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001 0000037462
008 021119n
020 |a 0724811230 
090 0 0 |a HD9980.5  |b .L69 1998 
100 0 |a Lovelock, Christopher H.  |e author 
245 0 0 |a Service marketing   |b Australia and New Zealand   |c Christopher H. Lovelock, Paul G. Patterson, Rhett H. Walker 
260 2 |a Sydney   |b Prentice Hall  |c c1998 
300 |a xi, 570 p. ;  |c 24 cm. 
650 0 |a Customer services  |z Australia  |x Marketing 
650 0 |a Customer services  |z New Zealand  |x Marketing 
650 0 |a Service industries  |z Australia  |x Marketing 
650 0 |a Service industries  |z New Zealand  |x Marketing 
700 0 |a Patterson, Paul  |e author 
700 0 |a Walker, Rhett H.  |e author 
999 |a 1000085182  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus