Service marketing Australia and New Zealand

Service marketing Australia and New Zealand

Bibliographic Details
Main Authors: Lovelock, Christopher H. (Author), Patterson, Paul (Author), Walker, Rhett H. (Author)
Format: Book
Published: Sydney Prentice Hall c1998
Subjects:
Customer services > Australia > Marketing
Customer services > New Zealand > Marketing
Service industries > Australia > Marketing
Service industries > New Zealand > Marketing
Description
Physical Description:xi, 570 p. ; 24 cm.
ISBN:0724811230

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