Service marketing : Australia and New Zealand
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Published: |
Sydney :
Prentice Hall ,
c1998
|
| Subjects: |
| Physical Description: | xi, 570 p. ; ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (p. 560-561) and index |
| ISBN: | 0724811230 |