Marketing
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New York
Irwin McGraw-Hill
c2000
|
| Edition: | 6th ed |
| Series: | The Irwin/McGraw-Hill series in marketing
|
| Subjects: |
MARC
| LEADER | 00000cam a2200000 7i4500 | ||
|---|---|---|---|
| 001 | 0000037460 | ||
| 008 | 021119s2000 | ||
| 020 | |a 0073656453 | ||
| 090 | 0 | 0 | |a HF5415 |b .M294 2000 |
| 245 | 0 | 0 | |a Marketing |c Eric N. Berkowitz ... [et al.] |
| 250 | |a 6th ed | ||
| 260 | 2 | |a New York |b Irwin McGraw-Hill |c c2000 | |
| 300 | |a xxxii, 736 p. |b ill. |c 29 cm | ||
| 440 | 0 | 4 | |a The Irwin/McGraw-Hill series in marketing |
| 650 | 0 | |a Marketing | |
| 700 | 0 | |a Berkowitz, Eric N. |e author | |
| 999 | |a 1000085069 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||