Business marketing connecting strategy, relationships and learning

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Business marketing connecting strategy, relationships and learning

Bibliographic Details
Main Authors:	Dwyer, F. Robert (Author), Tanner, John F. (Author)
Format:	Book
Language:	English
Published:	New York McGraw-Hill/Irwin c2006
Edition:	3rd ed
Series:	McGraw-Hill/Irwin series in marketing
Subjects:	Marketing

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