Dwyer, F. R., & Tanner, J. F. (2006). Business marketing: Connecting strategy, relationships and learning (3rd ed.). McGraw-Hill/Irwin.
Chicago Style (17th ed.) CitationDwyer, F. Robert, and John F. Tanner. Business Marketing: Connecting Strategy, Relationships and Learning. 3rd ed. New York: McGraw-Hill/Irwin, 2006.
MLA (9th ed.) CitationDwyer, F. Robert, and John F. Tanner. Business Marketing: Connecting Strategy, Relationships and Learning. 3rd ed. McGraw-Hill/Irwin, 2006.
Warning: These citations may not always be 100% accurate.