Applications in basic marketing : clippings from the popular business press

Bibliographic Details
Main Authors:	Perreault, William D. (Author), McCarthy, E. Jerome [ (Edmund Jerome)] (Author)
Format:	Book
Language:	English
Published:	Boston : McGraw-Hill/Irwin , c2005
Edition:	2005-2006 ed
Subjects:	Marketing > Management

Applications in basic marketing clippings from the popular business press by Perreault, William D., McCarthy, E. Jerome (Edmund Jerome)

Published 2005

Published 1995