Applications in basic marketing : clippings from the popular business press
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw-Hill/Irwin ,
c2005
|
| Edition: | 2005-2006 ed |
| Subjects: |
Table of Contents:
- 1. Marketing's value to consumers, firms and society
- 2. Finding target market opportunities
- 3. Evaluating opportunities in the changing marketing environment
- 4. Buyer behavior
- 5. Getting information for marketing decisions
- 6. Product
- 7. Place
- 8. Promotion
- 9. Price
- 10. Marketing strategies: planning, implementation and control
- 11. Ethical marketing in a consumer-oriented world: appraisal and challenges