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20100228.0 |
| 008 |
021119s2005 nyu eng |
| 020 |
|
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|a 0072864710 (pbk.)
|
| 020 |
|
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|a 9780072864717 (pbk.)
|
| 090 |
0 |
0 |
|a HF5415.13
|b .P47 2005
|
| 100 |
1 |
|
|a Perreault, William D. ,
|e author
|
| 245 |
1 |
0 |
|a Applications in basic marketing :
|b clippings from the popular business press
|c William D. Perreault and E. Jerome McCarthy
|
| 250 |
|
|
|a 2005-2006 ed
|
| 260 |
|
|
|a Boston :
|b McGraw-Hill/Irwin ,
|c c2005
|
| 300 |
|
|
|a ix, 246 p. :
|b ill. ;
|c 26 cm.
|
| 505 |
0 |
|
|a 1. Marketing's value to consumers, firms and society -- 2. Finding target market opportunities -- 3. Evaluating opportunities in the changing marketing environment -- 4. Buyer behavior -- 5. Getting information for marketing decisions -- 6. Product -- 7. Place -- 8. Promotion -- 9. Price -- 10. Marketing strategies: planning, implementation and control -- 11. Ethical marketing in a consumer-oriented world: appraisal and challenges
|
| 650 |
|
0 |
|a Marketing
|x Management
|
| 700 |
1 |
|
|a McCarthy, E. Jerome [
|q (Edmund Jerome)] ,
|e author
|
| 999 |
|
|
|a 1000106312
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
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|a 1000130439
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|