Applications in basic marketing : clippings from the popular business press
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw-Hill/Irwin ,
c2005
|
| Edition: | 2005-2006 ed |
| Subjects: |
| Physical Description: | ix, 246 p. : ill. ; 26 cm. |
|---|---|
| ISBN: | 0072864710 (pbk.) 9780072864717 (pbk.) |