New products management

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New products management

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Bibliographic Details
Main Authors:	Crawford, C. Merle [ (Charles Merle)] , 1924-2012 (Author), Di Benedetto, C. Anthony (Author)
Format:	Book
Language:	English
Published:	New York : McGraw-Hill/Irwin , c2006
Edition:	8th ed
Series:	McGraw-Hill/Irwin series in marketing
Subjects:	New products > Management
Online Access:	Table of contents only Publisher description

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