New products management
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill/Irwin ,
c2006
|
| Edition: | 8th ed |
| Series: | McGraw-Hill/Irwin series in marketing
|
| Subjects: | |
| Online Access: | Table of contents only Publisher description |
| Physical Description: | xx, 540 p. : ill. ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0072961449 (alk. paper) |