Global marketing : foreign entry, local marketing, and global management

Bibliographic Details
Main Author: Johansson, Johny K. (Author)
Format: Book
Language:English
Published: New York : McGraw-Hill/Irwin 2006
Edition:Fourth edition
Series:McGraw-Hill/Irwin series in marketing
Subjects:

MARC

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300 |a xvi, 647 pages :   |b illustrations ;   |c 28 cm. 
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