Global marketing : foreign entry, local marketing, and global management
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| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill/Irwin
2006
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| Edition: | Fourth edition |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: |
| Physical Description: | xvi, 647 pages : illustrations ; 28 cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0072961805 |