Services marketing management an international perspective

Bibliographic Details
Main Authors:	Kasper, Hans 1916- (Author), Helsdingen, Piet van (Author), Vries, Wouter de (Author)
Format:	Book
Published:	Chichester, England John Wiley c1999
Subjects:	Service industries > Marketing

Description
Physical Description:	xviii, 750 p. ill. 25 cm
ISBN:	0471984906

Similar Items