Services marketing management : an international perspective
| Main Authors: | , , |
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| Format: | Book |
| Published: |
Chichester, England :
John Wiley ,
c1999
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| Subjects: |
| Physical Description: | xviii, 750 p. : ill. ; 25 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (p. 725-739) and index |
| ISBN: | 0471984906 |