Branding in Asia : the creation, development, and management of Asian brands for the global market

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Branding in Asia : the creation, development, and management of Asian brands for the global market

Bibliographic Details
Main Author:	Temporal, Paul (Author)
Format:	Book
Published:	Singapore : John Wiley , c2000
Subjects:	Brand name products > Case studies Competition, International > Case studies Marketing > Case studies

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