Branding in Asia the creation, development, and management of Asian brands for the global market

Bibliographic Details
Main Author: Temporal, Paul (Author)
Format: Book
Published: Singapore John Wiley c2000
Subjects:

MARC

LEADER 00000cam a2200000 7i4500
001 0000037013
008 021119n
020 |a 0471835765  |c (hb.) 
090 0 0 |a HD69.B7  |b T45 2000 
100 0 |a Temporal, Paul  |e author 
245 0 0 |a Branding in Asia   |b the creation, development, and management of Asian brands for the global market   |c Paul Temporal 
260 2 |a Singapore   |b John Wiley  |c c2000 
300 |a ix, 261 p.   |b ill. ;  |c 24 cm. 
650 0 |a Brand name products  |x Case studies 
650 0 |a Competition, International  |x Case studies 
650 0 |a Marketing  |v Case studies 
999 |a 1000081523  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus