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| 005 |
20181111093000.0 |
| 008 |
021119n |
| 020 |
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|a 0749429186
|
| 090 |
0 |
0 |
|a HF5415.123
|b .S6 1999 kit
|
| 100 |
0 |
|
|a Smith, Paul ,
|e author
|
| 245 |
1 |
0 |
|a Strategic marketing communications :
|b a ways to build and integrate communications
|c Paul Smith, Chris Berry, Alan Pulford
|
| 250 |
|
|
|a Revised ed.
|
| 260 |
2 |
|
|a London :
|b Kogan Page ,
|c 1999
|
| 300 |
|
|
|a xii, 300 p. ;
|c 24 cm. +.
|e 1 computer disc (3.5 in.)
|
| 504 |
|
|
|a Includes index
|
| 650 |
|
0 |
|a Communication in marketing
|
| 700 |
1 |
|
|a Berry, Chris ,
|d 1944- ,
|e author
|
| 700 |
1 |
|
|a Pulford, Alan ,
|e author
|
| 999 |
|
|
|a 1000081128
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
|
|a 1000081129
|b Computer Disc
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|