Strategic marketing communications a ways to build and integrate communications
| Main Authors: | , , |
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| Format: | Book |
| Published: |
London
Kogan Page
1999
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| Edition: | Revised ed. |
| Subjects: |
| Physical Description: | xii, 300 p. 24 cm. + 1 computer disc (3.5 in.) |
|---|---|
| ISBN: | 0749429186 |