Strategic marketing communications : a ways to build and integrate communications
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Published: |
London :
Kogan Page ,
1999
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| Edition: | Revised ed. |
| Subjects: |
| Physical Description: | xii, 300 p. ; 24 cm. +. 1 computer disc (3.5 in.) |
|---|---|
| Bibliography: | Includes index |
| ISBN: | 0749429186 |