Marketing management : an Asian perspective

Bibliographic Details
Main Author: Kotler, Philip (Author)
Format: Book
Published: Singapore : Prentice Hall , 1999
Edition:2nd ed
Subjects:

MARC

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245 0 0 |a Marketing management :   |b an Asian perspective   |c Philip Kotler ... [et al.] 
250 |a 2nd ed 
260 2 |a Singapore :   |b Prentice Hall ,   |c 1999 
300 |a xvi, 904 p. ;   |c 24 cm. 
504 |a Includes bibliographical references and index 
650 0 |a Marketing   |x Management 
650 0 |a Marketing   |z Asia   |x Management 
700 0 |a Kotler, Philip ,   |e author 
999 |a 1000080156   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus