Marketing management : an Asian perspective
| Main Author: | |
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| Format: | Book |
| Published: |
Singapore :
Prentice Hall ,
1999
|
| Edition: | 2nd ed |
| Subjects: |
| Physical Description: | xvi, 904 p. ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0130109800 |