Global marketing

Bibliographic Details
Main Authors: Keegan, Warren J. (Author), Green, Mark C. (Author)
Format: Book
Published: Upper Saddle River, N.J. : Prentice Hall , c2000
Edition:2nd ed.
Subjects:

MARC

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020 |a 0130842680 
090 0 0 |a HF1416   |b .K443 2000 
100 0 |a Keegan, Warren J. ,   |e author 
245 0 0 |a Global marketing   |c Warren J. Keegan, Mark C. Green 
250 |a 2nd ed. 
260 2 |a Upper Saddle River, N.J. :   |b Prentice Hall ,   |c c2000 
300 |a xxii, 594 p. :   |b ill. ; ;   |c 26 cm. 
501 |a Revised ed. of: Principles of global marketing 
504 |a Includes bibliographical references and index 
650 0 |a Export marketing   |x Management 
650 0 |a Export marketing   |x Management   |v Case studies 
700 0 |a Green, Mark C. ,   |e author 
999 |a 1000080153   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus