Global marketing
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Upper Saddle River, N.J. :
Prentice Hall ,
c2000
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: | xxii, 594 p. : ill. ; ; 26 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0130842680 |