APA (7th ed.) Citation

Keegan, W. J., & Green, M. C. (2000). Global marketing (2nd ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Keegan, Warren J., and Mark C. Green. Global Marketing. 2nd ed. Upper Saddle River, N.J: Prentice Hall, 2000.

MLA (9th ed.) Citation

Keegan, Warren J., and Mark C. Green. Global Marketing. 2nd ed. Prentice Hall, 2000.