Marketing research : an applied orientation
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River :
Prentice Hall International ,
c1999
|
| Edition: | 3rd ed |
| Subjects: |
Table of Contents:
- 1. Introduction and early phases of marketing research
- 2. Research design formulation
- 3. Data collection, preparation, and analysis
- 4. Communication, international and ethical dimensions with applications