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00000cam a2200000 7i4500 |
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20100323093000.0 |
| 008 |
021119s1999 nju eng |
| 020 |
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|a 0130131628 (pbk.)
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| 020 |
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|a 9780130131621 (pbk.)
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| 090 |
0 |
0 |
|a HF5415.2
|b .M292 1999
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| 100 |
1 |
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|a Malhotra, Naresh K. ,
|e author
|
| 245 |
1 |
0 |
|a Marketing research :
|b an applied orientation
|c Naresh K. Malhotra ... [et al.]
|
| 250 |
|
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|a 3rd ed
|
| 260 |
|
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|a Upper Saddle River :
|b Prentice Hall International ,
|c c1999
|
| 300 |
|
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|a xxxv, 763 p. :
|b ill. ;
|c 26 cm.
|
| 504 |
|
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|a Includes bibliographical references and index
|
| 505 |
0 |
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|a 1. Introduction and early phases of marketing research -- 2. Research design formulation -- 3. Data collection, preparation, and analysis -- 4. Communication, international and ethical dimensions with applications
|
| 650 |
|
0 |
|a Marketing research
|
| 650 |
|
0 |
|a Marketing research
|x Methodology
|
| 999 |
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|a 1000080145
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|