Marketing research : an applied orientation
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River :
Prentice Hall International ,
c1999
|
| Edition: | 3rd ed |
| Subjects: |
| Physical Description: | xxxv, 763 p. : ill. ; 26 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0130131628 (pbk.) 9780130131621 (pbk.) |