Marketing research an applied orientation
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River
Prentice Hall International
c1999
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| Edition: | 3rd ed |
| Subjects: |
| Physical Description: | xxxv, 763 p. ill. 26 cm |
|---|---|
| ISBN: | 0130131628 (pbk.) 9780130131621 (pbk.) |