Marketing research an applied orientation

Bibliographic Details
Main Author: Malhotra, Naresh K. (Author)
Format: Book
Language:English
Published: Upper Saddle River Prentice Hall International c1999
Edition:3rd ed
Subjects:
Description
Physical Description:xxxv, 763 p. ill. 26 cm
ISBN:0130131628 (pbk.)
9780130131621 (pbk.)