Direct marketing management
| Main Authors: | , |
|---|---|
| Format: | Book |
| Edition: | 2nd ed. |
| Subjects: |
MARC
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|---|---|---|---|
| 001 | 0000036589 | ||
| 005 | 20160728093000.0 | ||
| 008 | 021119n | ||
| 020 | |a 013084084X | ||
| 090 | 0 | 0 | |a HF5415.126 |b .R62 1999 |
| 100 | 0 | |a Roberts, Mary Lou , |e author | |
| 245 | 0 | 0 | |a Direct marketing management |c Mary Lou Roberts, Paul D. Berger |
| 250 | |a 2nd ed. | ||
| 300 | |a xviii, 447 p. ; ; |c 24 cm. | ||
| 500 | |a Includes index | ||
| 650 | 0 | |a Direct marketing | |
| 700 | 0 | |a Berger, Paul D. , |d 1943- , |e author | |
| 999 | |a 1000080118 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||