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Direct marketing management
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Direct marketing management
Show other versions (1)
Bibliographic Details
Main Authors:
Roberts, Mary Lou
(Author)
,
Berger, Paul D. , 1943-
(Author)
Format:
Book
Edition:
2nd ed.
Subjects:
Direct marketing
Holdings
Description
Other Versions (1)
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Description
Item Description:
Includes index
Physical Description:
xviii, 447 p. ; ; 24 cm.
ISBN:
013084084X
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