Sports marketing : a strategic perspective

Bibliographic Details
Main Author: Shank, Matthew D. (Author)
Format: Book
Published: Upper Saddle River, N.J. : Prentice Hall , c1999
Subjects:

MARC

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090 0 0 |a GV716   |b .S42 1999 
100 0 |a Shank, Matthew D. ,   |e author 
245 0 0 |a Sports marketing :   |b a strategic perspective   |c Matthew D. Shank 
260 2 |a Upper Saddle River, N.J. :   |b Prentice Hall ,   |c c1999 
300 |a xxii, 553 p. :   |b ill. ; ;   |c 25 cm. 
504 |a Includes bibliographical references and index 
650 0 |a Sports   |x Economic aspects   |z United States 
650 0 |a Sports   |z United States   |x Marketing 
999 |a 1000079833   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus