Sports marketing a strategic perspective

Bibliographic Details
Main Author:	Shank, Matthew D. (Author)
Format:	Book
Published:	Upper Saddle River, N.J. Prentice Hall c1999
Subjects:	Sports > Economic aspects > United States Sports > United States > Marketing

MARC


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090	0	0	\|a GV716 \|b .S42 1999
100	0		\|a Shank, Matthew D. \|e author
245	0	0	\|a Sports marketing \|b a strategic perspective \|c Matthew D. Shank
260	2		\|a Upper Saddle River, N.J. \|b Prentice Hall \|c c1999
300			\|a xxii, 553 p. \|b ill. ; \|c 25 cm.
650		0	\|a Sports \|x Economic aspects \|z United States
650		0	\|a Sports \|z United States \|x Marketing
999			\|a 1000079833 \|b Book \|c OPEN SHELF (30 DAYS) \|e Gong Badak Campus