Sports marketing a strategic perspective

Sports marketing a strategic perspective

Bibliographic Details
Main Author: Shank, Matthew D. (Author)
Format: Book
Published: Upper Saddle River, N.J. Prentice Hall c1999
Subjects:
Sports > Economic aspects > United States
Sports > United States > Marketing
Description
Physical Description:xxii, 553 p. ill. ; 25 cm.
ISBN:0136218717

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