Sports marketing : a strategic perspective
| Main Author: | |
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| Format: | Book |
| Published: |
Upper Saddle River, N.J. :
Prentice Hall ,
c1999
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| Subjects: |
| Physical Description: | xxii, 553 p. : ill. ; ; 25 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0136218717 |