Analysis for strategic marketing

Bibliographic Details
Main Authors: Rao, Vithala R. (Author), Steckel, Joel H. (Author)
Format: Book
Published: Reading, Mass. : Addison-Wesley , c1998
Subjects:

MARC

LEADER 00000cam a2200000 7i4500
001 0000036489
005 20200910093000.0
008 021119s1998
020 |a 0321001982 
090 0 0 |a HF5415   |b .R3242 1998 
100 0 |a Rao, Vithala R. ,   |e author 
245 0 0 |a Analysis for strategic marketing   |c Vithala R. Rao, Joel H. Steckel 
260 2 |a Reading, Mass. :   |b Addison-Wesley ,   |c c1998 
300 |a xiii, 514 p. ; ;   |c 24 cm. 
504 |a Includes bibliographical references and index 
650 0 |a Marketing 
700 0 |a Steckel, Joel H. ,   |e author 
999 |a 1000079804   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus