Analysis for strategic marketing
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Reading, Mass.
Addison-Wesley
c1998
|
| Subjects: |
MARC
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| 001 | 0000036489 | ||
| 008 | 021119s1998 | ||
| 020 | |a 0321001982 | ||
| 090 | 0 | 0 | |a HF5415 |b .R3242 1998 |
| 100 | 0 | |a Rao, Vithala R. |e author | |
| 245 | 0 | 0 | |a Analysis for strategic marketing |c Vithala R. Rao, Joel H. Steckel |
| 260 | 2 | |a Reading, Mass. |b Addison-Wesley |c c1998 | |
| 300 | |a xiii, 514 p. ; |c 24 cm. | ||
| 650 | 0 | |a Marketing | |
| 700 | 0 | |a Steckel, Joel H. |e author | |
| 999 | |a 1000079804 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||