Analysis for strategic marketing
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Reading, Mass. :
Addison-Wesley ,
c1998
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| Subjects: |
| Physical Description: | xiii, 514 p. ; ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0321001982 |