Global marketing management

Bibliographic Details
Main Authors: Bartlett, Christopher A. 1943- (Author), Quelch, John A. (Author)
Format: Book
Published: Reading, Mass. Addison-Wesley c1999
Edition:4th ed.
Subjects:

MARC

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245 0 0 |a Global marketing management   |c [edited by] John A. Quelch, Christopher A. Bartlett 
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300 |a viii, 703 p.   |b ill. ;  |c 24 cm. 
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