Global marketing management

Bibliographic Details
Main Authors: Bartlett, Christopher A. , 1943- (Author), Quelch, John A. (Author)
Format: Book
Published: Reading, Mass. : Addison-Wesley , c1999
Edition:4th ed.
Subjects:

MARC

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245 0 0 |a Global marketing management   |c [edited by] John A. Quelch, Christopher A. Bartlett 
250 |a 4th ed. 
260 2 |a Reading, Mass. :   |b Addison-Wesley ,   |c c1999 
300 |a viii, 703 p. :   |b ill. ; ;   |c 24 cm. 
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650 0 |a Export marketing   |x Management   |v Case studies 
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