Global marketing management

Global marketing management

Bibliographic Details
Main Authors: Bartlett, Christopher A. , 1943- (Author), Quelch, John A. (Author)
Format: Book
Published: Reading, Mass. : Addison-Wesley , c1999
Edition:4th ed.
Subjects:
Export marketing > Management
Export marketing > Management > Case studies
Description
Physical Description:viii, 703 p. : ill. ; ; 24 cm.
ISBN:0201350629

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