Creative marketing communications : a guide to planning, skills and techniques

Bibliographic Details
Main Author: Yadin, Daniel L. (Author)
Format: Book
Published: London : Kogan Page , 1998
Edition:2nd ed.
Series:Marketing in action series
Subjects:

MARC

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090 0 0 |a HF5415.123   |b .Y2 1998 
100 0 |a Yadin, Daniel L. ,   |e author 
245 0 0 |a Creative marketing communications :   |b a guide to planning, skills and techniques   |c Daniel L. Yadin 
250 |a 2nd ed. 
260 2 |a London :   |b Kogan Page ,   |c 1998 
300 |a x, 277 p. ; ;   |c 24 cm. 
440 0 0 |a Marketing in action series 
504 |a Includes index 
650 0 |a Communication in marketing 
999 |a 1000079522   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus