Creative marketing communications a guide to planning, skills and techniques
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
London
Kogan Page
1998
|
| Edition: | 2nd ed. |
| Series: | Marketing in action series
|
| Subjects: |
MARC
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|---|---|---|---|
| 001 | 0000036458 | ||
| 008 | 021119n | ||
| 020 | |a 0749427043 | ||
| 090 | 0 | 0 | |a HF5415.123 |b .Y2 1998 |
| 100 | 0 | |a Yadin, Daniel L. |e author | |
| 245 | 0 | 0 | |a Creative marketing communications |b a guide to planning, skills and techniques |c Daniel L. Yadin |
| 250 | |a 2nd ed. | ||
| 260 | 2 | |a London |b Kogan Page |c 1998 | |
| 300 | |a x, 277 p. ; |c 24 cm. | ||
| 440 | 0 | 0 | |a Marketing in action series |
| 650 | 0 | |a Communication in marketing | |
| 999 | |a 1000079522 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||