Creative marketing communications : a guide to planning, skills and techniques
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| Format: | Book |
| Published: |
London :
Kogan Page ,
1998
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| Edition: | 2nd ed. |
| Series: | Marketing in action series
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| Subjects: |
| Physical Description: | x, 277 p. ; ; 24 cm. |
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| Bibliography: | Includes index |
| ISBN: | 0749427043 |