Marketing research

Bibliographic Details
Main Authors:	Lehmann, Donald R. (Author), Gupta, Sunil 1958- (Author), Steckel, Joel H. (Author)
Format:	Book
Published:	Reading, Mass. Addison-Wesley c1998
Subjects:	Marketing research

MARC


LEADER	00000cam a2200000 7i4500
001	0000036456
008	021119s1998
020			\|a 0321014162
090	0	0	\|a HF5415.2 \|b .L3883 1998
100	0		\|a Lehmann, Donald R. \|e author
245	1	0	\|a Marketing research \|c Donald R. Lehmann, Sunil Gupta, Joel H. Steckel
260	2		\|a Reading, Mass. \|b Addison-Wesley \|c c1998
300			\|a xx, 780 p. \|c 25 cm
650		0	\|a Marketing research
700	1		\|a Gupta, Sunil \|d 1958- \|e author
700	1		\|a Steckel, Joel H. \|e author
999			\|a 1000079780 \|b Book \|c OPEN SHELF (30 DAYS) \|e Gong Badak Campus