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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000036456 |
| 005 |
20180124093000.0 |
| 008 |
021119s1998 |
| 020 |
|
|
|a 0321014162
|
| 090 |
0 |
0 |
|a HF5415.2
|b .L3883 1998
|
| 100 |
0 |
|
|a Lehmann, Donald R. ,
|e author
|
| 245 |
1 |
0 |
|a Marketing research
|c Donald R. Lehmann, Sunil Gupta, Joel H. Steckel
|
| 260 |
2 |
|
|a Reading, Mass. :
|b Addison-Wesley ,
|c c1998
|
| 300 |
|
|
|a xx, 780 p. ;
|c 25 cm.
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Marketing research
|
| 700 |
1 |
|
|a Gupta, Sunil ,
|d 1958- ,
|e author
|
| 700 |
1 |
|
|a Steckel, Joel H. ,
|e author
|
| 999 |
|
|
|a 1000079780
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|