Marketing research
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Published: |
Reading, Mass. :
Addison-Wesley ,
c1998
|
| Subjects: |
| Physical Description: | xx, 780 p. ; 25 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0321014162 |