Marketing research

Marketing research

Bibliographic Details
Main Authors: Lehmann, Donald R. (Author), Gupta, Sunil 1958- (Author), Steckel, Joel H. (Author)
Format: Book
Published: Reading, Mass. Addison-Wesley c1998
Subjects:
Marketing research
Description
Physical Description:xx, 780 p. 25 cm
ISBN:0321014162

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