APA (7th ed.) Citation

Lehmann, D. R., Gupta, S., & Steckel, J. H. (1998). Marketing research. Addison-Wesley.

Chicago Style (17th ed.) Citation

Lehmann, Donald R., Sunil Gupta, and Joel H. Steckel. Marketing Research. Reading, Mass: Addison-Wesley, 1998.

MLA (9th ed.) Citation

Lehmann, Donald R., et al. Marketing Research. Addison-Wesley, 1998.