Managing new product innovation

QR Code

Managing new product innovation

Bibliographic Details
Main Authors:	Jerrard, Bob (Author), Newport, Roger (Author), Trueman, Myfanwy (Author)
Corporate Author:	Design Research Society
Format:	Book
Published:	London : Taylor & Francis , c1999
Subjects:	New products > Management

Similar Items

New product development : what really works
by: Gruenwald, George
Published: (1985)

Designing, manufacturing & evaluating a product [
by: Bran, Mikael
Published: (2007)

New products management
by: Crawford, C. Merle (Charles Merle) 1924-2012, et al.
Published: (2008)

New products management
by: Crawford, C. Merle [ (Charles Merle)] , 1924-2012
Published: (1987)

New products management
by: Crawford, C. Merle [ (Charles Merle)] , 1924-2012
Published: (1991)

New products management
by: Crawford, C. Merle [ (Charles Merle)] , 1924-2012, et al.
Published: (2006)

New products management
by: Crawford, C. Merle [ (Charles Merle)] , 1924-2012, et al.
Published: (2000)

Essentials of new product management
by: Urban, Glen L., et al.
Published: (1987)

Marketing a new product : it's planning, development and control
by: Hisrich, Robert D., et al.
Published: (1978)

Managing new products : competing through excellence
by: Kuczmarski, Thomas D. , 1951-
Published: (1988)

Managing the new product development process : cases and notes
by: Dolan, Robert J.
Published: (1993)

New product development an introduction to a multifunctional process
by: Jones, Tim 1966-
Published: (1997)

Design and marketing of new product : case study of a new car model, the Toyota Camry
by: Davis, John, et al.

Innovation, product development and commercialization : case studies and key practices for market leadership
by: Rafinejad, Dariush , 1943-
Published: (2007)

Winning at new products : accelerating
by: Cooper, Robert G. [ (Robert Gravlin)] , 1943-
Published: (2001)

The PDMA toolbook 3 for new product development
by: Griffin, Abbie, et al.
Published: (2007)

Innovation games : creating breakthrough products through collaborative play
by: Hohmann, Luke
Published: (2007)

Product policy and management
by: McTavish, Ronald
Published: (1976)

The new products workshop : hands-on tools for developing winners
by: Feig, Barry
Published: (1993)

Developing new products and repositioning mature brands : a risk-reduction system that produces investment alternatives
by: Cafarelli, Eugene J. , 1938-
Published: (1980)

Product planning and management : designing and delivering value
by: Moore, William L. [ (William Loyd)] , 1946-, et al.
Published: (1993)

Prototype to product : a practical guide for getting to market
by: Cohen, Alan
Published: (2015)

Managing the dynamics of new product development processes : a new product lifecycle management paradigm
by: Karniel, Arie, et al.
Published: (2011)

Products as representations a semiotic and aesthetic study of design products
by: Vihma, Susann
Published: (1995)

New product development : strategies for supplier integration
by: Monczka, Robert M.
Published: (2000)

Strategic brand management

Strategic management of technology and innovation
by: Burgelman, Robert A., et al.
Published: (2009)

How to bring a product to market for less tha
by: Debelak, Don
Published: (1991)

Brand management : principles and practices
by: Dutta, Kirti
Published: (2012)

Strategic brand management building, measuring, and managing brand equity
by: Keller, Kevin Lane 1956-, et al.
Published: (2020)

Product design techniques in reverse engineering and new product development
by: Otto, Kevin N., et al.
Published: (2001)

Product development : a structured approach to consumer product development, design, and manufacture
by: Mital, Anil
Published: (2008)

Perception of brand management
by: Singh, Ram Babu , 1955-
Published: (2011)

Strategic brand management : building, measuring, and managing brand equity
by: Keller, Kevin Lane , 1956-
Published: (1998)

Strategic brand management : building, measuring, and managing brand equity
by: Keller, Kevin Lane , 1956-
Published: (2008)

Strategic brand management : building, measuring, and managing brand equity
by: Keller, Kevin Lane , 1956-
Published: (2007)

Strategic brand management : building, measuring, and managing brand equity
by: Keller, Kevin Lane , 1956-
Published: (2013)

Strategic brand management creating and sustaining brand equity long term
by: Kapferer, Jean-Noel
Published: (1997)

Creative product design : a practical guide to requirements capture management
by: Bruce, Margaret, et al.
Published: (2000)

The A to Z of healthy small business
by: Qureshi, Amer
Published: (2003)