Managing new product innovation

Bibliographic Details
Main Authors:	Jerrard, Bob (Author), Newport, Roger (Author), Trueman, Myfanwy (Author)
Corporate Author:	Design Research Society
Format:	Book
Published:	London Taylor & Francis c1999
Subjects:	New products > Management

Description
Physical Description:	x, 249 p. ill. ; 25 cm.
ISBN:	0748408592

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